Find 6 articles that fall into news, propaganda, advertising, publicity/promotion, entertainment and raw information. Put them on the information evaluation grid according to their primary goal, target audience/primary client, the methods employed, the practitioners and the outcome of the info.
News
Primary goal | To inform about an event or issue |
Target audience/ primary client | The public |
Methods employed | To publish verified information out to the public regarding a small quake that happened at Kundasang |
Practitioners | Journalists or reporters |
Outcome of the info | The public, locals or news readers from other parts of the world are informed about this small terror incident at Sabah |
Propaganda
Primary goal | To persuade, convince or manipulate and to gain mass support for a personal political ideology by bringing down its opposition |
Target audience/ primary client | Political party |
Methods employed | Striking the opposition party and putting them in the disadvantage by exposing their dirty and unknown secrets |
Practitioners | Politicians or political party |
Outcome of the info | To turn the public against the opposition and motivate destructive actions to be taken. Also, to gain mass support towards own self political party at the same time. |
Advertising
Primary goal | To sell a product or service |
Target audience/ primary client | Businesses or organisations |
Methods employed | Introducing a new feature of its product to attract more users or investors and increase the revenue of the company |
Practitioners | Businesses or advertising firms |
Outcome of the info | Increase sales, revenue or brand awareness of the company and its products |
Publicity/promotion
Primary goal | To enhance one's image, often aim to increase revenue or gain personal benefits |
Target audience/ primary client | Businessman or celebrity |
Methods employed | Publishing positive information about the client. It can be about public relations events or in this case, a planned major action or decision made |
Practitioners | PR agencies or publicists |
Outcome of the info | Gain more public approval, support and increase the value or benefits of the client |
Entertainment
Primary goal | To provide the audience with diversion, amusement or engage them in relaxing activities in which they are |
Target audience/ primary client | Legendary Malaysian rock band Search |
Methods employed | Making the return concert announcement to inform the public and their fans about this good news |
Practitioners | Public relations or manager of legendary Malaysian rock band Search |
Outcome of the info | To boost awareness and ticket sales of their returning concert and provide amusement to their rock band's fans who will come to support |
Raw information
Primary goal | To share her own opinion or views without filters nor verification from professional media practitioners |
Target audience/ primary client | The people or user who published it |
Methods employed | Posting and sharing her private content video to the Youtube platform to convey a message |
Practitioners | Anyone or normal citizens with access to internet or social media |
Outcome of the info | Awareness about school safety among the public has been raised but at the same time she had to pay for her actions legally |
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